What Do Shorter Attention Spans Mean for Advertising?

Advertising Must Adapt The rise of shorter attention spans, largely driven by the rapid consumption of digital content, has dramatically reshaped the advertising landscape. Consumers Are Bombarded With the average consumer now bombarded by a constant stream of information from social media, news, entertainment, and notifications, capturing and maintaining attention has become increasingly challenging. Research […]

Feedback is Critical for Organisational Culture

Feedback and Organisational Culture Feedback Provided Correctly Can Build Powerful Relationships. An organisation that does not provide structured mechanisms for Feedback Conversations will likely find that its staff feel disenfranchised. Yet we see this issue arise in many organisations, even in large government bureaucracies. According to the cambridge dictionary feedback is “information or statements of […]

What is the Rule of 3?

A Powerful Concept The “Rule of 3” is a powerful concept in business that refers to the importance of the number three in decision-making, communication, and market dynamics. Streamlined Decision-Making When faced with decisions, having three options is often ideal. It provides enough variety to make an informed choice without overwhelming decision-makers. For instance, evaluating […]

Perfection Syndrome

The Struggle for Perfection A Noble Pursuit or an Obsession? In a world increasingly driven by high standards and relentless competition, the quest for perfection can seem like a noble pursuit. Striving to be flawless in academics, career, relationships, and even personal appearance is often celebrated as a hallmark of ambition and success. However, when […]

All DISC Assessments Aren’t Equal!

DISC Assessments – The GOLD Standard In a world where understanding human behavior is crucial for personal and professional growth, the DISC assessment stands out as a reliable tool for personality profiling. Among the myriad of providers, FocalPoint’s DISC assessments have emerged as the gold standard. Unparalleled Accuracy and Depth Independently Certified by the Assessments […]

Influence and Your Leadership Potential

Influence and Your Leadership Potential! Influence – We Do It All Day! According to the Webster Dictionary, influence is the ability to cause an effect in an indirect way. Influential people leverage their interpersonal skills, such as empathy, active listening, and effective communication. Influencing without authority is the True Hallmark of Leadership. Developing these skills […]

Mental Fitness & Your Leadership

What’s Mental Fitness in a Business Context? Mental Fitness is your capacity to respond to life’s challenges with a positive attitude rather than a negative mindset! Why Mental Fitness Is essential for Good Leadership Unlike physical fitness, which primarily concerns the body’s strength and endurance, Mental Fitness delves into the realm of cognitive, emotional, and […]

Imposter Syndrome, and Why Females May Suffer More Than Men

Unveiling the Imposter Syndrome: Why Female Leaders May Struggle Disproportionately Imposter syndrome, characterized by feelings of self-doubt and inadequacy despite evident success, is a phenomenon that can affect individuals from all walks of life, however its impact seems particularly pronounced among female leaders. In a society that has traditionally favored and rewarded male leadership, women […]

Maintaining Client Relationships When Passing on Cost Increases

Strategies to Maintain Client Relationships when Increasing Costs In the world of business, cost fluctuations are inevitable. Whether it’s rising material expenses, increased labor costs, or other economic factors, entrepreneurs often find themselves in the challenging position of needing to pass on these costs to their clients without risking the loss of valuable client relationships. […]